Knowledge Base
Find answers to frequently asked questions about our services, products, and processes.
Who is Victoria Fard and how does she use augmented reality?
Victoria Fard is a multidisciplinary artist and immersive storyteller whose practice blends architecture, digital technologies, and spatial experiences. Drawing on her background in computational design and digital fabrication, she uses algorithmic processes and emerging technologies, specifically Augmento's platform, to build immersive 3D worlds. Her creations transform physical spaces into digital sanctuaries as people enter them, weaving personal memories with collective experiences to reveal the familiar in powerful new ways.
How does Augmento technology enhance Victoria Fard's artwork?
Augmento’s spatial computing engine transforms Victoria Fard's artwork into a living digital landscape that adapts to the participant's physical presence. The experience includes: -Dynamic World: Visitors navigate the physical space to discover FLORIS, algorithmically generated floral forms that grow and evolve over time in real-scale. -Immersive Environment: The space features moving horses, floating lanterns, drifting clouds, and butterflies that gather around participants, all accompanied by a vibrant, energetic soundscape. -Active Participation: Using mobile devices like iPads, participants become part of the story. They can choose specific 3D digital elements and seamlessly place them directly into their physical surroundings without requiring an app download.
What is the inspiration behind Victoria Fard's MOMENTUM AR installation?
The MOMENTUM AR installation by Victoria Fard is inspired by the Lunar New Year and the arrival of the Year of the Horse. It serves as a meditation on renewal, transformation, and purposeful movement. The artwork explores the passage from stillness to motion, and from individual aspiration to shared possibility. Guided by the element of fire, its vibrant red palette embodies passion, courage, and the driving force of transformation. Audiences can seamlessly step inside and move through this digital exhibition in real-scale without downloading a standalone application.
What is the MOMENTUM AR experience by Victoria Fard and Augmento?
MOMENTUM is an immersive, interactive augmented reality (AR) world created by multidisciplinary artist Victoria Fard, in partnership with the World Economic Forum and Augmento. It was showcased as part of the "Beyond the Frame" exhibition at the World Economic Forum’s Annual Meeting of the New Champions (AMNC26) in Dalian. Augmento's immersive AR technology brought Fard's vision to life, creating an experience defined as "Art you do not just look at. Art you move through."