Turn every fan into a player. Every scan into a first-party data point.
Three plays that monetize fandom.
Built for federations. Funded by sponsors. Owned by you.
Collectible drops
Identify the silent 80% of your fanbase. Cards earned through play, not paid.
Sponsor activations
Every drop tied to a sponsor. Every scan tracked.
Stadium AR
Turn the seat into a screen. Geo-fenced experiences from gate to whistle.
App-less. Just scan.
App Clips and Instant Apps mean fans never download anything. One QR, one tap, in the experience.
What makes it work.
Three design choices that turn passive fans into identified, returning, sponsor-attributable users.
Rarity tiers
Common to legendary. Cards are earned through play and presence, never paid. Scarcity does the work that loyalty programs pretend to.
- 5 rarity tiers
- Earned, not bought
- Tradable post-launch
Sponsor attribution
Every collectible is co-branded. Every scan resolves to a sponsor, a region, and a fan ID. CMOs finally get the dashboard they've been asking the federation for.
- Per-sponsor leaderboard
- Per-scan attribution
- Region + device breakdowns
Geo-targeted drops
Stadium-only collectibles. Region-locked rarities. Match-day windows that turn a 90-minute window into a 90-minute conversion funnel.
- Stadium-locked drops
- Region-restricted rarities
- Match-window unlocks
Experience Gallery
See it on every screen
Interactive Festival Maps (mobile + desktop)
Happy Fans
Collectibles / Merchandise
Who owns what.
Trust & Governance
Who owns what. Federation-friendly by architecture. Augmento operates the layer; the audience belongs to you. Nothing sold, nothing shared, nothing brokered.
You Own the Fans
The fan data, the fan IDs, the audience relationship belong entirely to you.
- All federation-owned, exportable data
- Connect to your existing CDP, CRM, or marketing stack
- Year-round re-engagement rights
- Augmento stores; you decide
Attribution Access
Complete visibility into co-branded campaign performance.
- Dashboard view of your co-branded drops
- Per-scan, per-region, per-device breakdowns
- No fan PII without federation approval
- Full performance transparency
Operator Only
We run the infrastructure. We do not own the audience.
- Infrastructure operation & maintenance
- Nothing sold, nothing shared, nothing brokered
- Ever
Compliance First-Party by Design
Data governance built into the foundation. LGPD and GDPR compliant. First-party data only.
Owned Data Architecture
Your audience relationship is built on a foundation of transparency and control.
Exportable: Move your fan data to any platform, anytime, no restrictions.
Year-round Rights: Continuous engagement capabilities across seasons and campaigns.
First-Party Only: No data brokerage, no third-party selling, no hidden agreements.
How It Works
The federation owns and controls all audience relationships. Augmento provides the technology infrastructure without any claim to user data or audience assets.
- Federation owns fan IDs and relationship data
- Augmento operates the AR/XR platform
- Sponsor gets attribution & performance data
- No data sharing without explicit approval
- Complete audit trail for compliance
- Portable to any external system
Sports AR — answered.
The questions federation execs and CMOs ask in the first call.
Fans scan a QR code or tap an NFC tag — at the stadium, on a pack, on a billboard. An AR experience launches instantly in the browser via App Clip (iOS) or Instant App (Android). They earn a collectible, complete a quiz, or unlock a sponsor reward. Every interaction is tied to their fan ID.
Drops campaigns start in the low five figures and scale with sponsor spend. Most federations recover the build cost from a single tier-1 sponsor in the first activation. We can run the platform on a revenue-share if that fits your governance better — talk to us.
Every scan resolves to a sponsor, a region, a device, and a fan ID. CMOs see a real-time dashboard with impressions, engagement time, geographic distribution, and repeat-engagement rate. Compared to stadium signage, attribution goes from impossible to atomic.
Yes. We use Apple App Clips and Google Instant Apps — fans tap a QR code and the experience opens in seconds, no install. App-less access is the single biggest reason our completion rates beat app-based competitors by 10×.
Eight to twelve weeks for a federation-wide platform. Two to four weeks for a single drop campaign with reused infrastructure. We've shipped AR activations in 72 hours for partners with critical match-day windows.
Let's talk.
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