Know who came. Prove it to your sponsors.
Augmento turns your festival, venue or stadium into a game people play on their own phone, with no app to download. You learn who came, where they went and what they did, and your sponsors get proof instead of estimates.
What most events cannot answer
Who actually came
Ticketing tells you who bought, often through a partner who keeps the list. It says little about who walked through the gate.
What sponsors got
Sponsors ask for proof of footfall and get estimates, screenshots and impressions.
What happens between editions
The audience goes quiet for eleven months, and next year starts from zero.
Six mechanics, one build
Mix them per zone, per sponsor or per day. Nothing new has to be built for your event.
Geolocated rewards
Collectibles spawn across the site and walk the crowd to the stage or bar that needs footfall.
Coin collecting
A festival currency, earned by playing and spent on drinks, merchandise or upgrades.
Quizzes
Lineup and sponsor trivia between sets. Dead time becomes opt-ins you own.
Find-it targets
Point the phone at a poster, a stage or a can. Attribution the sponsor can see.
Mini games
A branded game at the activation stand, feeding a live leaderboard.
Drop a discount for a friend
Players gift rewards to friends and bring new people in with them.
A season, not a weekend
The database keeps working when the gates close.
Before the gates
A city hunt in the weeks before, tied to ticket sales and travel partners.
On site
The full set of mechanics, every day of the event.
Between editions
Drops that keep your audience warm for eleven months, not three days.
Your own program
Run it under your own brand, season after season.
Where it runs
Festivals and concerts
Multi-day sites, many stages, many sponsors.
Stadiums, clubs and federations
Match days, fan zones and the months in between.
Conferences, expos and fairs
Venues and destinations
Who pays for it
Three ways to fund a program. We scope the right one with you.
You run it
Setup plus a monthly license. A direct investment in engagement and data you own.
A sponsor funds it
The activation becomes new inventory in your sponsorship deck.
Shared
We bring the sponsor, you bring the audience. Revenue splits on activations and redemptions.
Proof from a live festival
Worlds Away Festival, Monterey County Fairgrounds, California, October 2024. Augmento was the official technology sponsor.
Worlds Away Festival
Official technology sponsor. Rewards, quizzes and art across the festival grounds.
People through the gate across the festival.
Roughly one in five attendees played.
Of the rewards people collected.
Questions buyers ask
Plan your next edition with us
Bring your dates, your site and your sponsor list. We will show what the program could prove.