A real person, at a real place, at a real time
Proof of Presence turns every check-in into a record your sponsors can trust. Attendance, footfall and repeat visits, counted as people instead of estimated as impressions.
What a presence record holds
Who
An opted-in person with a verified email, or an anonymous player until they choose to join.
Where
The location at the moment of engagement, inside the activation's area.
When
The time of every check-in, how long people stayed and when they came back.
Why sponsors can trust the count
Four checks sit between a tap and a number in a report.
Location and time windows
A check-in only counts inside the activation's area and opening hours.
Camera-verified check-ins
Find-it targets need the phone pointed at the real poster, stage or product.
Unique redemption codes
One code per reward, so a prize cannot be claimed twice.
One person, one profile
Repeat visits add to the same verified profile instead of inflating the total.
What you can prove
Attendance
How many real people took part, and when.
Footfall
Who walked to the stand, bar or store a sponsor paid for.
Dwell
How long people stayed in a zone.
Repeat visits
Who came back, between days, events or seasons.
Sponsor attribution
Which sponsor's mechanic drove each visit and redemption.
Redemption
Which rewards were claimed, where and when.
Estimated reach or proven presence
Proof of Presence | Typical activation report | |
|---|---|---|
| What is counted | Check-ins by a person, at a place, at a time | Impressions, scans or footfall estimates |
| Who they are | An opted-in profile, or an anonymous player | Unknown |
| Can you reach them again | Yes, on the channels they agreed to | No |
| What the sponsor gets | Attributed visits and redemptions | Estimated reach |
REAL PEOPLE ONLY.
The Augmento standard
Proof from a live festival
Worlds Away Festival, Monterey County Fairgrounds, California, October 2024. Augmento was the official technology sponsor.
Worlds Away Festival
Official technology sponsor. Rewards, quizzes and art across the festival grounds.
People through the gate across the festival.
Roughly one in five attendees played.
Of the rewards people collected.
Questions buyers ask
Give your sponsors a number they can defend
A 30-minute walkthrough of how presence is counted and reported.