Proof of Presence turns every check-in into a record your sponsors can trust. Attendance, footfall and repeat visits, counted as people instead of estimated as impressions.

An opted-in person with a verified email, or an anonymous player until they choose to join.
The location at the moment of engagement, inside the activation's area.
The time of every check-in, how long people stayed and when they came back.
Four checks sit between a tap and a number in a report.
A check-in only counts inside the activation's area and opening hours.
Find-it targets need the phone pointed at the real poster, stage or product.
One code per reward, so a prize cannot be claimed twice.
Repeat visits add to the same verified profile instead of inflating the total.
How many real people took part, and when.
Who walked to the stand, bar or store a sponsor paid for.
How long people stayed in a zone.
Who came back, between days, events or seasons.
Which sponsor's mechanic drove each visit and redemption.
Which rewards were claimed, where and when.
Proof of Presence | Typical activation report | |
|---|---|---|
| What is counted | Check-ins by a person, at a place, at a time | Impressions, scans or footfall estimates |
| Who they are | An opted-in profile, or an anonymous player | Unknown |
| Can you reach them again | Yes, on the channels they agreed to | No |
| What the sponsor gets | Attributed visits and redemptions | Estimated reach |
The Augmento standard
Worlds Away Festival, Monterey County Fairgrounds, California, October 2024. Augmento was the official technology sponsor.
Official technology sponsor. Rewards, quizzes and art across the festival grounds.
People through the gate across the festival.
Roughly one in five attendees played.
Of the rewards people collected.
A 30-minute walkthrough of how presence is counted and reported.