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What is the inspiration behind Victoria Fard's MOMENTUM AR installation?
The MOMENTUM AR installation by Victoria Fard is inspired by the Lunar New Year and the arrival of the Year of the Horse. It serves as a meditation on renewal, transformation, and purposeful movement. The artwork explores the passage from stillness to motion, and from individual aspiration to shared possibility. Guided by the element of fire, its vibrant red palette embodies passion, courage, and the driving force of transformation. Audiences can seamlessly step inside and move through this digital exhibition in real-scale without downloading a standalone application.
What is the MOMENTUM AR experience by Victoria Fard and Augmento?
MOMENTUM is an immersive, interactive augmented reality (AR) world created by multidisciplinary artist Victoria Fard, in partnership with the World Economic Forum and Augmento. It was showcased as part of the "Beyond the Frame" exhibition at the World Economic Forum’s Annual Meeting of the New Champions (AMNC26) in Dalian. Augmento's immersive AR technology brought Fard's vision to life, creating an experience defined as "Art you do not just look at. Art you move through."