Knowledge Base
Find answers to frequently asked questions about our services, products, and processes.
What kind of ROI can I expect from an AR campaign?
ROI varies by use case, but our clients typically see: 3-5x higher engagement rates compared to traditional digital ads, 40-65% participation rates at live events, 25-35% increase in social media mentions during AR campaigns, $55-105M in additive revenue per major music campaign, 2-4x longer dwell time at sponsored activations, and significant first-party data collection (email, preferences, behavior). We provide an ROI calculator during onboarding tailored to your specific goals and industry benchmarks.
Do 3D virtual tours actually help homes sell faster and for a higher asking price?
Industry data strongly supports this. Listings with 3D virtual tours spend an average of 19 days on market compared to 34 days for traditional listings, a 44% reduction. Zillow data shows homes with interactive floor plans are saved by users 79% more frequently and receive 60% more total views, and the platform's algorithm also appears to favor listings with richer media in search result rankings, creating an organic visibility boost on top of the direct engagement lift. The same pattern holds on real estate websites: interactive floor plans and 3D tours increase average time-on-page by 3 to 5 times compared to static photo listings and cut bounce rates by 30 to 45%, improved behavioral signals that also lift search engine rankings and compound organic traffic. While the direct price premium varies by market, the reduced days-on-market alone translates to significant carrying cost savings for sellers.