Content & Media

What is the inspiration behind Victoria Fard's MOMENTUM AR installation?

Victoria Fard, MOMENTUM, AR Art, Immersive Exhibition, Spatial Computing, Digital Art, Lunar New Year

The MOMENTUM AR installation by Victoria Fard is inspired by the Lunar New Year and the arrival of the Year of the Horse. It serves as a meditation on renewal, transformation, and purposeful movement. The artwork explores the passage from stillness to motion, and from individual aspiration to shared possibility. Guided by the element of fire, its vibrant red palette embodies passion, courage, and the driving force of transformation. Audiences can seamlessly step inside and move through this digital exhibition in real-scale without downloading a standalone application.

Victoria FardMOMENTUMAR ArtImmersive ExhibitionSpatial ComputingDigital ArtLunar New Year

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How does Augmento technology enhance Victoria Fard's artwork?

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Who is Victoria Fard and how does she use augmented reality?

Victoria Fard is a multidisciplinary artist and immersive storyteller whose practice blends architecture, digital technologies, and spatial experiences. Drawing on her background in computational design and digital fabrication, she uses algorithmic processes and emerging technologies, specifically Augmento's platform, to build immersive 3D worlds. Her creations transform physical spaces into digital sanctuaries as people enter them, weaving personal memories with collective experiences to reveal the familiar in powerful new ways.

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Can Augmento create 3D content for me, or do I need to provide assets?

Both options are available. If you have existing 3D assets, we'll optimize and integrate them into your AR experience. If you need content created from scratch, our in-house 3D artists and motion designers can build custom models, animations, and effects. We also offer a hybrid approach where we enhance your existing brand assets (logos, products, mascots) into AR-ready 3D content. Turnaround for custom 3D content is typically 1-3 weeks depending on complexity.