We created an immersive AR experience for NEFT Vodka that reimagined spirits storytelling, engaging audiences across global activation events. Debuting at Worlds Away, the project transformed NEFT’s iconic black barrel into a portal of discovery, blending cutting-edge augmented reality with the brand’s bold, minimalist identity. Through the tailor-made NEFT app, users unlocked hidden perks and interactive content, from animated artworks and exclusive cocktail recipes to playful games, locations, and tresure hunts, inviting them deeper into the world of NEFT.
Products
These digital experiences elevated the NEFT brand, deepening consumer connection through an entirely new layer of interaction.
• Immersion • Sustainability • Public Engagement • Accessibility • Brand Impact • Experiential Storytelling • Emotional Connection• Creative Freedom • Extended Presence • Global Reach
