Augmento partnered with celebrated surrealist artist Bram Reijnders to mark Lamborghini's 60th anniversary in a groundbreaking collaboration. Together, we transformed his iconic 'mega-bull' sculpture into an augmented reality experience, showcasing it at the Rijksmuseum pond at five times its original size. This project seamlessly blended physical art with cutting-edge AR technology, offering an immersive tribute to Lamborghini’s legacy and pushing the boundaries of how art can be experienced.
Success Story
In collaboration with Bram Reijnders, Augmento crafted an immersive geospatial experience, strategically placing his series of unexpected sculptures at key locations throughout the city.
• Immersion • Geospatial Innovation • Urban Interaction • Sustainability • Public Engagement • Accessibility • Cultural Impact • Art & Technology Fusion • Experiential Storytelling • Emotional Connection• Creative Freedom • Extended Presence • Global Reach
