Analytics & ROI
Tracking, analytics, and return on investment
3 articles
What analytics does Augmento provide for AR campaigns?
Augmento's dashboard provides comprehensive real-time analytics: unique visitors and session counts, average engagement time per experience, heatmaps showing where users interact most, geo-fence entry/exit tracking, conversion funnels (view → interact → share → purchase), device and browser breakdowns, social sharing metrics, and custom event tracking for specific interactions. All data can be exported as CSV or connected to your BI tools via API.
What kind of ROI can I expect from an AR campaign?
ROI varies by use case, but our clients typically see: 3-5x higher engagement rates compared to traditional digital ads, 40-65% participation rates at live events, 25-35% increase in social media mentions during AR campaigns, $55-105M in additive revenue per major music campaign, 2-4x longer dwell time at sponsored activations, and significant first-party data collection (email, preferences, behavior). We provide an ROI calculator during onboarding tailored to your specific goals and industry benchmarks.
How does Augmento handle first-party data collection?
In a post-cookie world, first-party data is gold. Augmento helps you collect it ethically through value exchange: fans willingly share their email, location preferences, and behavioral data in return for exclusive AR content. All data collection is GDPR and CCPA compliant with clear opt-in flows. Data is stored securely and owned entirely by you — we never sell or share your audience data. You get direct relationships with your fans, not rented ones.