Knowledge Base

What is an AR collectible and how do digital drops work?

AR collectibles are unique digital items (3D objects, animations, or cards) that fans unlock by completing real-world actions — visiting a location, attending an event, or scanning a trigger. Digital drops are time-limited releases of these collectibles, creating urgency and exclusivity. Fans can view their collection in a personal gallery, share on social media, and in some campaigns, trade or sell them. Think of it as digital memorabilia that proves you were there.